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Setting its own rules: Amazon

It would not be unusual to find virtual storefronts or market places ignoring certain presumed excesses from its users, clients or customers (especially when they run into the millions and to a large extent rope in multi million dollars in revenue), talk less of insisting on their relational rule in what should be a free or open market place where companies can adopt the most effective marketing strategies or flaunt  mouth-watering incentives to potential buyers of its product or users of its services provided these are within the framework of legality within a free market (physical or virtual).