It would not be unusual to find virtual storefronts or market places ignoring certain presumed excesses from its users, clients or customers (especially when they run into the millions and to a large extent rope in multi million dollars in revenue), talk less of insisting on their relational rule in what should be a free or open market place where companies can adopt the most effective marketing strategies or flaunt  mouth-watering incentives to potential buyers of its product or users of its services provided these are within the framework of legality within a free market (physical or virtual).