The first session of the Chartered Institute of Marketing, Ghana (CIMG) annual strategic marketing conference was held yesterday, October 31, 2018.
The venue for the conference was the Golden Tulip Hotel in Accra.
This year’s conference was themed “MARKETING: A CATALYST FOR DRIVING GHANA BEYOND AID.The Minister of Information Designate, Honourable Kojo Oppong Nkrumah, was present to grace the occasion and also gave the keynote address.
The first day of the conference saw panelists who spoke on various topics in support of the Ghana Beyond Aid Agenda.
Amongst them were Mr.Philip Okoro, Country Manager, IPSOS.
He addressed the audience on the topic, â€Marketing Research and Insight: A precursor for prosecuting Ghana Beyond Aid Agendaâ€.
Mr. Andrew Ackah, CEO Dentsu AEGIS, also spoke on “Marketing Communications. A visibility drive for Ghana Beyond Aid’’.
Participants of the conference were CEO’s, the Press, Students, and Stakeholders of various Companies.
Today will be the final day of the conference.
Watch the video below and join the conversation;
Read also:WATCH LIVE: The CIMG Annual Strategic Marketing CONFAB – 2018
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