Prime News Ghana

I pushed VGMA to introduce Afrobeats category - Kelvyn Boy brags

By PrimeNewsGhana
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Ghanaian Musician, Kelvyn Boy has disclosed in an interview that he has inspired the introduction of the Afrobeats category at this year’s Vodafone Ghana Music Awards (VGMA).

According to Kelvyn Boy, he campaigned extensively for the acceptance of the genre with the songs he composes.

In an interview with KMJ of the Multimedia group, the Afrobeat singer mentioned “Everyone knows that I started campaigning for that category before they put it in. I won’t say it was because of me but I have to say it now because our children are watching and that’s the fact.”

Quick Profile of Kelvyn Boy

Afrobeat singer Kelvyn Boy's love of music started in church. His father sang in the choir and raised his son (born Kelvyn Brown) on gospel, reggae greats like Lucky Dube and country music, which Kelvyn Boy says shares many of the same chord progressions as church music.

In 2017, Kelvyn Boy signed a record deal with Stonebwoy’s Burniton Music Group and, after releasing a handful of singles, won the Vodafone Ghana Music Award for unsung artiste of the year in 2018. The following summer, he released his debut EP, T.I.M.E., with the agenda of introducing Ghana to his fusion of Afrobeat, Afro-pop, reggae and dancehall.

“I was the one campaigning for Afrobeat, so that EP was to give people time for [the genre] to grow on them,” he says. “To give them time to understand that Ghanaians can do Afrobeat really proper. If I was from Nigeria, it wasn’t going to be hard like that.”

Kelvyn Boy doubled down on that mission with his debut full-length, Blackstar, released in November on his new label home, Blakk Arm Entertainment.

He recorded it over the last three years while touring Belgium, the United Kingdom, Australia and elsewhere, always traveling with a mobile studio. The project received attention from Apple Music’s Africa Now Radio and scored him the cover of Spotify’s African Heat playlist, also earning support from Deezer, Boomplay and Audiomack.