Social media giants Facebook has done an  uncommon thing of shutting down ads for Thailand. According to the social network it has turning  off ads in Thailand has become necessary because of the demise  of the country’s deeply esteemed king. It’s the first time Facebook has imposed an ad blackout for a whole country.
King Bhumibol Adulyadej’s 70-year reign came to an end on Thursday when he died at the age of 88. Facebook said in a post that removing ads is “a cultural custom†during the mourning period.
As matter of fact the social media giant, Facebook is not aware of how long the Thai society will mourn the late King Bhumibol Adulyadej, however Facebook has stated that Thai advertisers can still run ads outside Thailand.Â
Also  American multinational technology company specializing in Internet-related services that include online advertising technologies, search, cloud computing, and software, Google  also has paid a tribute to the Thai society by changing the homepage of Google in Thailand to Dark gray.