Black Avenue Music CEO, Desmond Kwesi Blackmore popularly known as D Black has revealed that it will be unfair for him to sign an upcoming artiste for 2 years because it won't be enough to make the artiste successful.Â
According to D Black, the music industry is more about loyalty and a lot more is required to make a new artiste successful.
Speaking in an interview with KOD and Cookie Tee on the Starr Drive, the 'Personal Person' hitmaker said;
“it’s about loyalty. If an artiste wants to leave after two years, I won’t work with you. It means you don’t care that the team is working to make your career a success. So that after 3, 4, 5 years we all can enjoy our fruits of labor. If I talk to you, and you say you want to work for two years, that’s the end of the dealâ€.
The Black Avenue Musik CEO touching on the latest brouhaha concerning the end of the contract between raper Strongman and his label boss Sarkodie, said: “Strongman couldn’t do much because the time was too limited and going two-year contract with an artiste does not bring profitâ€.'
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