Tap & Go, a prepaid mobile payment service system will in the coming days introduce its much-anticipated ride-hailing feature in Ghana.
The local initiative, driven by a public-private partnership, is aimed at providing drivers with a more lucrative and sustainable earning model.
Set to launch on August 12, 2024, by Vice President Dr Mahamudu Bawumia, the new feature promises to revolutionise daily earnings for drivers, particularly in Accra and Kumasi.
This launch follows a successful pilot that began on December 16, 2023, during which the technical team implemented key modifications based on drivers’ feedback.
The enhanced system reflects a commitment to creating a user-friendly and profitable platform for local drivers.
Mr. Simon Martey, the Business Development Manager for Tap n’ Go, explained the importance of the initiative, noting that the decision to set the driver commission at 12% came after extensive consultations with drivers, including those from the GPRTU and private sectors.
“We believe this will significantly boost their earnings and improve their quality of life,” he stated.
The new ride-hailing feature will reduce the commission rate for drivers and introduce many benefits.
Drivers are expected to earn up to GHC6,000, with top performers making more than GHC18,000 per month.
Additionally, 1% of the commission will be allocated to driver SSNIT or welfare plans, ensuring a secure retirement.
Loyalty rewards and other incentives further enhanced the deal, encouraging more drivers to join and stay with Tap n’ Go.
The Tap n’ Go initiative aligns with the government’s agenda to create a local ride-hailing app tailored to the needs of Ghanaian drivers.
The project underscores a commitment to listening to local drivers’ concerns, particularly regarding the high rates charged by foreign ride-share companies.
Currently, foreign ride-hailing services such as Bolt, Uber, and Yango charge between 18 and 25% commission.
With the launch just around the corner, Tap n’ Go is poised to make a significant impact on the transportation landscape in Ghana.
The app’s innovative features and driver-focused approach are expected to attract a substantial number of new drivers, enhancing the overall efficiency and appeal of Ghana’s transport sector.
Interested drivers are to download the Tap n’ Go app and experience the future of ride-hailing services in Ghana.
GNA