The 2021/22 second Ghana Premier League transfer window will always be remembered for the biggest shock transfer, the Sulley Muntari signing.
Sulley Muntari on Tuesday made a sensational move to the Ghana Premier League giants Hearts Of Oak.
The 37-year-old who has been inactive for over two years after parting ways with Spanish side Albacete in the summer of 2019 signed a one-year deal with the Phobians.
Below, Primenews takes a look at what the former AC and Inter Milan midfielder brings to Hearts of Oak.
READ ALSO: Hearts of Oak confirms capture of Sulley Muntari
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Increase in Ticket Sales
Ticket sales are a significant contributor to every club’s commercial standing. An increase in ticket sales leads to increased revenues for the club.
Sulley Muntari’s comeback to the Ghana Premier League and especially Hearts of Oak couldn't have come at a better time when the club have been complaining of low patronage at home and away matches, he will boost proceeds at the gate.
Hearts of Oak is expected to see an increase in ticket sales which will boost their revenues as long as the team displays a good performance.
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Increased Merchandise Sales
Hearts of Oak launched the official home kit for the 2021/22 season on September 16, 2021. Fans quickly bought the home kit and started donning it during the club’s matches. However, with the signing of Sulley Muntari expect the kit's sales to go high.
Fans will in the coming days will troop to the club's secretariat to have their names inscribed on their jersey with Sulley's jersey number which the club is yet to announce.
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Boost in Commercial Deals
Hearts of Oak’s acquisition of Munatri is likely to give them an extra bagging power when it comes to deals. His performance and consistency in scoring may improve the club’s performance in the Ghana Premier League and MTN FA Cup.
A club’s good performance drives its commercial standing. The signing of Munatri has set the foundation for better commercial deals in the coming days if not weeks.
Such deals may include improved revenue from the kit manufacturer (Umbro), increased number of sponsors, among others. All these will improve the commercial standing of the club.
- Title(s) Push
The signing of Sulley Muntri at 37 will be a massive boost to Hearts of Oak and adds so much firepower in midfielder consisting of Gladson Awako.
As a competitive player, Munatri will do everything to win trophies. He has won a host of laurels overseas English FA Cup, two Serie A titles, two Coppa Italia, two Suppercoppa Italiana, the UEFA Champions League and FIFA Club World cup.
And he will like to add a few in the Ghana football season to it. Besides Hearts of Oak are in the race for the double this season - the Ghana Premier League and MTN FA Cup.
READ ALSO: Sulley Muntari's signing could change things for Hearts of Oak - Samuel Boadu
- Branding and Increase in Social Media Following
With his clout, Sulley Muntari will draw international attention to the League. And it has been evident since his announcement on Tuesday. International portals which include BBC, Skysports among others reported his signing.
It means they will be paying close attention to the GPL.
Also, Sulley Muntari is an influential social media user with accounts. His signing will impact the Instagram following for Hearts of Oak as his fans all over the world will be following the club to get the latest development.
Social media following can and boot revenues for Muntari and the club.
So for Hearts of Oak, there is clearly money to be made from the return of Sulley Muntari.
Conclusion
The signing of Sulley Muntari to Hearts Of Oak is expected to improve the team's performance, increase the club’s social media followers, ticket sales and bring sponsors on board.